Conference
Agenda
Great sessions are in the works.
Session topics and timing will be refined as planning continues.
Monday, June 22
11 a.m. – 4:30 p.m.
General Registration
Check-in & Bag Pickup
1 – 4 p.m.
Optional Campus Tours
A Guided Tour of the Forty Acres
11:30 a.m. – 1 p.m.
Pre-Conference VP Session
Registration, Lunch & Networking
1 – 3:30 p.m.
Pre-Conference VP Session
Leadership Meeting
4:30 – 5:30 p.m.
VP Reception
Darrell K Royal–Texas Memorial Stadium
5:30 – 8:30 p.m.
Dinner, Group Photo & Gift Exchange
Darrell K Royal–Texas Memorial Stadium, Touchdown Club
Tuesday, June 23
7:30 – 8:30 a.m.
Breakfast
8:45 – 9:15 a.m.
Opening Keynote
9:15 – 10:15 a.m.
Lightning Round – Part I
5-minute Presentations by Each School
10:15 – 10:30 a.m.
Break
10:30 – 11:30 a.m.
Breakout Session I
A: AI Trends in Comms
B: Moving Beyond Vanity Metrics
C: Crisis Communications: Weathering the Storm
11:30 a.m. – 12:45 p.m.
Lunch: Table Topics
1 – 2 p.m.
Lightning Round – Part II
5-minute Presentations by Each School
2 – 2:15 p.m.
Break
2:15 – 3:15 p.m.
Breakout Session II
A: Social Media Ambassadors
B: Engagement through Media Relations
3:15 – 4:15 p.m.
Breakout Session III
A: When to Outsource or DIY
B: Emerging Leaders
5:30 – 8:30 p.m.
ATX Experience & Dinner
Wednesday, June 24
8 – 9 a.m.
Breakfast
9 – 9:45 a.m.
General Session
Public Trust in Higher Education
9:45 – 10:15 a.m.
General Session
SEC Academic Relations Update
10:15 – 10:30 a.m.
Break
10:30 – 11:15 a.m.
General Session
How to Partner with Athletics for Success
11:15 a.m. – 12 p.m.
General Session
Unified Storytelling Across Channels
12 p.m.
Departure / Boxed Lunches
Getting Around Campus
Conference events will take place across several UT Austin locations. A campus map highlighting primary venues, accessible routes and key amenities will be available soon.
In the meantime, attendees may explore campus using the interactive campus map.
Register for SECCA 2026
Big ideas. Real conversations.
Join us in Austin for three days of learning and connection.